About PRIMERA SPORTS
Primera Sports are a Premier Bike shop on the South Coast, we have two stores and deal with all your cycling requirements.We have all the best brands available including Specialized, Cannondale, Trek, Lynskey, Lapierre, Cervelo to name a few!
We have two fully stocked stores in the Bournemouth and Poole area, we specialize in everything to do with cycling. We have huge stocks of mountain, road, triathlon, hybrid, women s and kids bikes. We also have clothing and accessories from all the biggest brands.